XBEAUTY
@xbeautyme
Dubai, إمارة دبيّ RetailOverview
About XBEAUTY
Asian Beauty, Curated For You
With roots dating back to the 1970s, Al Fahim HQ is a trusted, family-owned business with a distinguished legacy in retail and distribution across the GCC. Over the decades, it has cultivated long-term partnerships with leading global brands. XBeauty was born from this heritage — a premium concept beauty retailer dedicated to curating the very best of Asian beauty. A strategic collaboration between the esteemed Al Fahim HQ and Black Fortune Investments L.L.C., XBeauty is set to become a leading force in the UAE and wider MENA region, driven by growth, innovation, and exceptional customer experiences.
Our mission is to be the leading destination for Asian beauty and holistic self-care in the Middle East. Starting in the UAE and expanding across the GCC and MENA, we showcase exceptional Asian beauty brands and deliver a thoughtful blend of accessible and premium experiences. Our extensive offering spans skincare, makeup, fragrance, hair care, body care, wellness, men’s grooming, baby & kids care, and more — creating a one-stop destination for customers who value quality, self-expression, and intentional self-care. Through data-driven retail, tailored education, and outstanding service, we build brand visibility, drive customer loyalty, and foster sustainable, mutual growth.
By 2025, XBeauty will operate 20+ premium stores across the UAE, offering partner brands consistent visibility in high-traffic locations while maintaining exclusivity within our curated portfolio. Our long-term vision is to expand across the greater GCC, with a target of 200+ stores by 2030.
With roots dating back to the 1970s, Al Fahim HQ is a trusted, family-owned business with a distinguished legacy in retail and distribution across the GCC. Over the decades, it has cultivated long-term partnerships with leading global brands. XBeauty was born from this heritage — a premium concept beauty retailer dedicated to curating the very best of Asian beauty. A strategic collaboration between the esteemed Al Fahim HQ and Black Fortune Investments L.L.C., XBeauty is set to become a leading force in the UAE and wider MENA region, driven by growth, innovation, and exceptional customer experiences.
Our mission is to be the leading destination for Asian beauty and holistic self-care in the Middle East. Starting in the UAE and expanding across the GCC and MENA, we showcase exceptional Asian beauty brands and deliver a thoughtful blend of accessible and premium experiences. Our extensive offering spans skincare, makeup, fragrance, hair care, body care, wellness, men’s grooming, baby & kids care, and more — creating a one-stop destination for customers who value quality, self-expression, and intentional self-care. Through data-driven retail, tailored education, and outstanding service, we build brand visibility, drive customer loyalty, and foster sustainable, mutual growth.
By 2025, XBeauty will operate 20+ premium stores across the UAE, offering partner brands consistent visibility in high-traffic locations while maintaining exclusivity within our curated portfolio. Our long-term vision is to expand across the greater GCC, with a target of 200+ stores by 2030.