Overview
About XICA
XICA (株式会社サイカ) is a Tokyo-based data science firm founded in 2012. We combine data science and consulting to help enterprise brands optimize marketing spend and understand consumer behavior.
Core Products:
・MAGELLAN - Japan's most widely adopted Marketing Mix Modeling (MMM) analysis platform. Used by 270+ brands to measure advertising ROI across online and offline channels, optimize budget allocation, and simulate spend scenarios.
・COMPASS - A Consumer Mix Modeling (CMM) platform launched in 2024 that mathematically models brand choice behavior, calculating competitor switching rates and loyalty drivers.
Our team includes data scientists and researchers, as well as professionals with experience in strategy consulting, organizational execution support, and technology implementation. Working across these disciplines, we help clients translate analytical insights into practical business-impacting decisions and actions.
Core Products:
・MAGELLAN - Japan's most widely adopted Marketing Mix Modeling (MMM) analysis platform. Used by 270+ brands to measure advertising ROI across online and offline channels, optimize budget allocation, and simulate spend scenarios.
・COMPASS - A Consumer Mix Modeling (CMM) platform launched in 2024 that mathematically models brand choice behavior, calculating competitor switching rates and loyalty drivers.
Our team includes data scientists and researchers, as well as professionals with experience in strategy consulting, organizational execution support, and technology implementation. Working across these disciplines, we help clients translate analytical insights into practical business-impacting decisions and actions.
