Ensuring HIPAA Compliance in Healthcare Digital Marketing: A Case Study

A major hospital system was one lawsuit away from shutting down their digital ad program.

FTC enforcement. Updated HHS guidance. Pixel tracking lawsuits. The pressure to comply was rising.

We integrated Penrod Destinations into their website and made Google Ads, Meta, Pinterest, and The Trade Desk fully HIPAA-compliant.

Now their marketing team runs confident, multi-touch campaigns, all powered by Salesforce Data 360.

Here's what sets us apart:

Most solutions take a platform-only approach. They hand hospitals the tools and leave them to figure out compliance on their own.

Penrod Destinations is platform + partner.

We handle the technical heavy lifting so marketing teams can focus on crafting campaigns that connect with their patients.

Don't take our word for it:

💬 "Penrod is great. They're attentive, flexible, and patient with our other partners, going above and beyond to help configure things on their end."

If your health system is navigating digital marketing, measuring performance, and HIPAA compliance, let's talk.

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