This summer we are on a mission: Find a 'Magnum-style' ice cream that actually does right by farmers.
Because right now, some of the farmers supplying the milk are being paid around 29p per litre, while it costs them closer to 40p per litre to produce it.
That gap doesn’t just disappear, it’s absorbed by the farmers and they’re struggling.
We want to find an alternative with:
• simpler ingredients
• real cream
• fairer supply chains
So please drop us a comment with any recommendations.
This is about awareness, choice, and asking better questions at the supermarket.
If we want change in the food system, it starts with what we choose to support.
Follow us for more on fair farming and food transparency.
Share this so more people ask questions.
Milk Price Source: Text message from Meadow Foods provided by a Meadow Foods producer: ‘the Standard Litre of Milk Price for June 2026 will be unchanged at 29ppl.’
The Magnum Ice Cream Company | Peter ter Kulve | Unilever
#fairtradeicecream #supportfarmers #ethicaldairy #foodtransparency #sustainablechoices
Because right now, some of the farmers supplying the milk are being paid around 29p per litre, while it costs them closer to 40p per litre to produce it.
That gap doesn’t just disappear, it’s absorbed by the farmers and they’re struggling.
We want to find an alternative with:
• simpler ingredients
• real cream
• fairer supply chains
So please drop us a comment with any recommendations.
This is about awareness, choice, and asking better questions at the supermarket.
If we want change in the food system, it starts with what we choose to support.
Follow us for more on fair farming and food transparency.
Share this so more people ask questions.
Milk Price Source: Text message from Meadow Foods provided by a Meadow Foods producer: ‘the Standard Litre of Milk Price for June 2026 will be unchanged at 29ppl.’
The Magnum Ice Cream Company | Peter ter Kulve | Unilever
#fairtradeicecream #supportfarmers #ethicaldairy #foodtransparency #sustainablechoices
Shared byElliot Sato - 9 days ago
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