Supporting Fair Farming: Discover Dairy-Based Rhubarb & Custard Ice Cream

We found this new Rivals Rhubarb & Custard ice cream in Waitrose using real dairy.

Which proves something important:
Food companies can make better products when they choose to.

But the next question matters just as much...

Who’s supplying the cream?

And are those dairy farmers actually being paid fairly?

Because without farmers, there is no ice cream.

The food system only changes when consumers vote with their trolley and ask harder questions.

So this summer enjoy Disney’s Rivals with ice cream that better supports our farmers

🙌 Follow us for more supermarket investigations and fair farming awareness.

#fairfarming #ethicaldairy #sustainablefood #dairyethics #supportfarmers