Gianna Saladino and Debbie Medvinsky Discuss Brand Growth at The Quirk's Media Event

Event season is in full swing! 🎟️

Gianna Saladino recently took the stage at The Quirk's Media Event in Chicago alongside Debbie Medvinsky, Constituent Insights Lead at Oxfam America and an empowered quantilope platform user.

During their session, Gianna and Debbie discussed the benefits of going beyond the brand funnel with Category Entry Points and Mental Availability metrics: two evidence-based concepts out of the Ehrenberg-Bass Institute. 🦉

As Debbie frames it:

🗣️ "Mental Availability analysis helps us see where there are opportunities to drive associations with Oxfam in a variety of situations - not just in times of crisis.”

Read more about how Oxfam America leverages quantilope's automated platform to understand brand performance and where to go next for #brandgrowth. 👇