Scaling Premium Brands with Real-Time Consumer Intelligence

Kettle & Fire is a pioneer in the bone broth category, but scaling a premium brand requires more than just a great product; it requires precise, real-time #consumerintelligence.

To scale the brand with confidence, Leah Swalling (Director of Brand Management at Kettle & Fire) and her team began exploring, monitoring, and activating their #insights through quantilope's platform — a process we call our #BrandGrowthSystem. 📈 🔄

Using this approach to #marketresearch, Kettle & Fire continuously captures actionable metrics for growth through Mental Availability #tracking to inform innovation, campaign, and communication strategies.

Read more about their success leveraging quantilope's automated Consumer Intelligence Platform, including the use of quantilope's #CategoryTwins: synthetic AI consumers built on Kettle & Fire's own tracking data! 🧠 👇