GTM Ownership: Why Alignment Matters for HealthTech and MedTech Companies

Our CEO, Saul W. Marquez, is bringing an important GTM conversation to Forbes Agency Council.

In his latest article, Saul shares why fragmented go-to-market ownership is costing #healthtech and #medtech companies more than they may realize.

When marketing, sales, product, and customer success are working in separate lanes without clear alignment, momentum gets harder to build and even harder to sustain.

Saul gets right to the point here:
“Organizations that treat GTM as a true enterprise discipline will gain a decisive edge. The shift begins with strong governance.”

It is a strong reminder that GTM is not just a marketing function or a sales motion. It is an enterprise discipline that requires shared ownership and a consistent view of what growth should actually look like.

Read the full article here: