Great conversation with Touradj Barman!
A marketing dollar only makes sense if the guest comes back.
One visit rarely covers the cost of acquisition. The math works when guests return two, three, four times. That's when the economics of paid traffic actually hold up.
But getting guests to come back isn't a marketing problem. It's an ops problem.
The experience has to earn the return visit. And the only way to consistently improve that experience at scale is to know what guests actually felt, every visit, at every location.
That's the connection most brands are still missing between their marketing budget and their guest feedback program.
That's why our integration with Up 'n go matters. Their payment platform sends guest email addresses directly to Tattle after every transaction, which means operators are capturing feedback from a much larger slice of their actual guest base. More signal, less guesswork, faster improvement.
Check out our full conversation below!
#Restaurants #GuestFeedback #RestaurantMarketing #GuestExperience #RestaurantOperations #CX
A marketing dollar only makes sense if the guest comes back.
One visit rarely covers the cost of acquisition. The math works when guests return two, three, four times. That's when the economics of paid traffic actually hold up.
But getting guests to come back isn't a marketing problem. It's an ops problem.
The experience has to earn the return visit. And the only way to consistently improve that experience at scale is to know what guests actually felt, every visit, at every location.
That's the connection most brands are still missing between their marketing budget and their guest feedback program.
That's why our integration with Up 'n go matters. Their payment platform sends guest email addresses directly to Tattle after every transaction, which means operators are capturing feedback from a much larger slice of their actual guest base. More signal, less guesswork, faster improvement.
Check out our full conversation below!
#Restaurants #GuestFeedback #RestaurantMarketing #GuestExperience #RestaurantOperations #CX
Shared bySkyler Lopez - A month ago
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