Navigating Cultural Differences in Baby Shower Campaigns: A Global Lesson

Baby showers are a staple across the US and Western world.
In Germany? Gifting before birth is considered bad luck.

So this campaign doesn't read like a sweet gesture. It reads like a cultural misstep.

Global lesson: the campaign wasn't wrong. The market assumption was.

➡️ Follow Transcy for more insights like this.

#cultural differences #baby shower #global marketing #market assumption #marketing insights