Off-Market Deals Surge in NYC: Brooklyn, Queens, and Manhattan Lead

Off-market deals are no longer just a Manhattan luxury story. A TRD Data analysis found that Brooklyn, Manhattan and Queens each saw off-market residential sales volume rise at least 30% year over year in 2025. Brooklyn led with $5.4 billion in off-market deal volume, while Queens posted the largest share of total sales tied to private deals.

The surge comes as the industry battles over the future of private listings, and as brokerages push private marketing strategies deeper into the city’s residential market.

Access the full dataset, including the neighborhoods with the biggest jumps in off-market volume, at the link in comments.

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