Promoting the East Midlands Region at the Largest UK Trade Mission in the US

This week, we’re proud to be promoting the destination stateside at the largest ever UK Government-supported trade mission to the United States - VisitBritain #GreaterTogether Los Angeles.

We’re delighted to be flying the flag for the #PeakDistrict, #Derbyshire, #Derby and wider #EastMidlands region together with our partners at Chatsworth & The Devonshire Group with support from East Midlands Combined County Authority.

The US is the UK’s largest and most valuable inbound visitor market, with spending forecast to reach £7.5bn this year, with 5.5 million visits from the US to the UK in 2026.

Over the next three days we’ll be meeting senior US travel advisors and tour operators to showcase the region’s world-class landscapes, culture, heritage and unique places to stay - positioning the destination as a must-visit region for high-spending US travellers.

From immersive experiences and literary escapes to bespoke cultural itineraries and set-jetting locations, our region perfectly matches the travel trends shaping the US market.

We’re proud to champion the region on the international stage and inspire more US visitors to discover everything we have to offer - increasing visitor spend, boosting overnight spend and building a strong and sustainable #visitoreconomy.

#GTLA #VisitBritain #PeakDistrict #Derbyshire #TravelTrade #InboundTourism #EastMidlands Patricia Yates Paul Gauger Carl Walsh Tracey Edginton Jeffrey S. Y. Helen Peden Katie Rees Amy Noton Paul Cunningham-Hayes Mayor of the East Midlands, Claire Ward