Balancing Price Signals in Catalog Ads: Insights from Vero Moda's Experiment

Is your Catalog ad showing too much information? 😎 💰

Typically showing prices in Catalog Ads boost performance. 👆

Until they don’t...

If the design gets cluttered, it can have the opposite effect.

Karoline Meldgaard from Vero Moda tested this by adjusting price signals in their ads, finding the sweet spot between clarity and overload.

It simplified the design and improved the first impression.

“As a digital marketer, I thought adding prices was essential. Then we saw the variant without them perform better.”