Clarity and Design: The Winning Formula Behind Blivakker.no's Catalog Ad Success

Sometimes the best catalog ads are the ones that make shopping feel effortless. 💄✨

This week’s Catalog Ad of the Week goes to Blivakker.no for a catalog ad that keeps everything clear, structured, and easy to understand.

Beautiful work by Bror Sverre Thygesen and Joachim Grimestad 👏

The ad delivered strong results with a +28% increase in ROAS and +26% higher conversion rate, proving that clarity in catalog ads can translate directly into performance.

Why it works?

👉 Products are placed front and center, making it instantly clear what the ad is about
👉 Pricing and discounts are easy to see, helping shoppers understand the value immediately
👉 Design rules tailor catalog ads based on product data, showing sale badges and original prices only for discounted items
👉 A consistent layout that scales smoothly across formats and placements

It’s a great example of how thoughtful catalog ads can combine product focus, clear pricing, and smart design logic to create a smoother shopping experience.

Curious for more?

We unpacked the full creative logic behind this catalog ad and the design choices that drove performance.

Read the full analysis here: ➡️ https://confect.io/catalog-ad-of-the-week/Blivakker