Optimize Catalog Ads: Boost Engagement with Top-Selling Products

Not all Catalog Ads perform the same, especially not when top-selling products are lumped together in Catalog Ads with lower-performance products. 💸

It's a common thing ( some may say problem ) we see in Catalog ads 😥

The lesson we learned from chatting with Jonah Farrow Prospa is to split up products in categories( product sets)

As he explains, his team’s goal was to drive new customer acquisitions, which was challenging because a lot of viewers weren’t familiar with the brand.

Jonah then dug into OG Kicks’ Shopify data, and found that a few popular products, like the brand’s Nike P-6000s and ASICS, were driving most of the new customer revenue.

So, instead of running all-product Catalog Ads, Jonah’s team used Confect to create high-impact Catalog Ads that focused on those top-selling products.

The result?

OG Kicks achieved better engagement, higher AOVs, and record-breaking new customer growth during Q4.

Learn how they did it by watching our full interview with Jonah!

#catalogads #ecommercestrategy #productmarketing #customeracquisition #digitalmarketing