Craft Beer Sales Decline Sharply Ahead of Memorial Day: Key Trends Revealed

Craft beer’s slowdown deepened ahead of Memorial Day, with declines accelerating across key off-premise channels. 📉🍺

In the four weeks ending May 17, craft dollar sales fell 4.6% YoY and volume dropped 6.8% — roughly double the rate of decline reported a month earlier, according to Circana. Grocery trends worsened, while convenience remained a relative bright spot. Yet even as most top brands slipped, a handful bucked the downturn, including Elysian Space Dust (+13.3%), Lagunitas A Little Sumpin’ Sumpin’ (+21.7%) and Georgetown Bodhizafa (+17.6%). 🚀

Meanwhile, New Belgium’s 11% ABV Voodoo Ranger G Force cracked the overall top 30 for the first time, climbing rapidly in c-stores and reshuffling the franchise’s lineup — as several legacy craft brands posted double-digit declines. 📊

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