Fast Website Redesign: Avoiding the 6-Month Trap

Our marketer said the website rebuild would take 6 months. I gave them 2 weeks and $37K.

I told them to drop everything.
One priority.
Nothing else exists for 2 weeks.

Day 1, they worked on copy.
Wrote every word in a Google Doc.

Then grabbed colored pencils and paper and sketched out every design.

Day 2, hired a designer.
After that, all decisions were theirs to make.
I stepped away.

2 weeks later, the website was live. $37K spend on the dot.

Group decision is the reason a website turns into a 6 month project.
Every stakeholder adds a round of feedback.
Each round adds a week.

The bottleneck was never the website.
It was everyone who had an opinion about it.

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