Transforming Company Goals with OKRs: A Success Story of Growth and Adaptation

For 3 years I never tracked a single company goal. Last quarter we beat our target by 20%.

When it was just David and me in leadership, we didn’t need a system.
One product. Everyone reported to us.
If you needed context, you walked over and asked.

Then we grew and that broke.
So I made every OKR visible to the entire company.

Our DX (developer experience) team had an OKR on new self-serve activations.
Marketing saw it, realized there was a bottleneck coming, and launched a campaign to drive signups before anyone asked them to.

We set targets we’re 60% confident we’ll hit.
They’re not locked in.

By month one, we know if we’re directionally right.
If not, we change them.

Last quarter, we adjusted in week 4.
Beat the original number by 20%.

#OKRs #company goals #growth strategy #business transformation #performance metrics