Jonathan Berger Joins SonicWall as SVP of Global Channels and Alliances

Jonathan Berger has joined SonicWall as SVP of Global Channels and Alliances.
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The hire has an interesting dynamic - he's coming from BlueAlly, one of SonicWall's largest strategic partners, where he spent nearly six years on the marketing and partner side of the relationship. That's a specific kind of credibility that's hard to manufacture. He hasn't just studied the channel from the vendor side; he's operated inside it, made the business decisions that partners face daily, and experienced firsthand which vendor programs actually move the needle and which ones don't.

SonicWall is leaning hard into a platform-centric, channel-first strategy at a moment when partner-driven cybersecurity spending is accelerating fast. Getting someone in the channel chief seat who genuinely understands the MSP and MSSP business from the inside is a logical move.

He's not coming in to learn the channel. That's the whole point.
Welcome to the other side of the table, Jonathan - this perspective is rare and the timing is right.

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