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Redefine Great Customer Service: Profit-Protective Strategies for Contractors

There is a version of "great customer service" that is quietly making your business unprofitable.

It doesn't look like negligence. It doesn't look like bad intentions. It looks like a crew that cares... going above and beyond... taking care of things without being asked... because that's what good contractors do.

And it's costing you more than you realize.

Scott Lollar addresses this directly in Episode 24 of Success Beyond the Brush. A lot of contractors... and their crews... have been operating under the belief that doing extra work without charging for it is what earns five star reviews and loyal customers.
So they handle things outside the scope. They absorb the extra hours. They never mention the additional cost. And they move on.

But the job that felt like a win on the job site looks very different on the invoice. The hours are over. The margin is gone. And the five star review... isn't guaranteed.

The hard truth is that misdirected generosity isn't kindness. It's a liability. And it tends to compound quietly across job after job until the pattern shows up in the numbers and nobody can quite explain where the profit went.

Real great customer service looks different. It's delivering exactly what you promised... on time and on budget. It's presenting additional scope professionally... with pricing attached... and getting approval before the work begins. It's treating the customer as a partner in the decision rather than absorbing the cost on their behalf without ever giving them the choice.

Your crew's willingness to go the extra mile is genuinely valuable. The goal isn't to eliminate it. It's too direct it in a way that serves the customer AND protects the business.

That starts with training. And training starts with this conversation.

🎧 Listen to the full episode on Success Beyond the Brush... now available on Apple Podcasts, Spotify, and YouTube.

Ready to stop the profit leaks in your business? Book a free strategy call with Scott
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Shared byKai Cruz - 3 days ago

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