Right Coast’s Italian Ice Surpasses Growth Expectations in Competitive RTD Market

Right Coast’s Italian Ice is defying bottled RTD headwinds — and accelerating into its third summer at Trader Joe’s. 🍋🍒

The vodka-based RTD more than doubled volume in summer 2025 (+101% YoY) and is projecting another 50% jump this year, even as the broader bottled RTD segment declined in dollars and volume. Now in 23 states with 74 distributors, the brand has expanded at Trader Joe’s for three consecutive summers, with sales at the retailer rising nearly 4X from 2024 to 2025 and new markets added for 2026. A distinctive 375 mL glass “Drinktainer” package and a joint venture model backed by FX Matt and Barrel One Collective are helping fuel the momentum. 📈🍸

How did this Italian Ice carve out growth in a cooling category — and what’s next for the platform?

Link to the full story in the first comment below 👇

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