Transforming Jennifer Behr Catalog Ads for Superior Brand Exposure

A $348 pair of crystal earrings looks the same on a white background whether it costs $30 or $3,000. 💍💍💍

No brand value associated with them, looking the same as cheaper competitors. 😣

That was also what standard Jennifer Behr Catalog Ads faced.

Their pieces are handcrafted in Brooklyn. Individually prong-set Swarovski crystals. Sold at Bergdorf Goodman. Worn by Sydney Sweeney at the Met Gala.

And their Catalog Ads looked like everyone else's.

Maison MRKT changed that. They built a design system: the Jennifer Behr color palette, clean serif typography, and editorial lifestyle imagery that shows every piece being worn on a real person.

The result?

+76% ROAS.
-53% Cost Per Purchase.
-65% CPM.

Not only is the performance lift worth it, think about this: every single impression served is now brand exposure. It differentiates from competitors.

And that matters a lot.

Shoutout to Amanda Johnson and Sloan Baker for designing Catalog Ads that deliver great results and are on brand :)

→ Read the full case study here:

#branding #marketingstrategy #casestudy #advertising #brandexposure