Blackroll's Global Expansion: Overcoming Challenges with Strategic CRO

Our standout client story over the last 3 years: Blackroll.
Most know them for their foam rollers.

Today, they’re a global DTC brand with 150+ employees.

They ship recovery tools, massage guns, and sleep products to 60+ countries.

But scaling came with new challenges:
- Falling CR in new markets
- Margin pressure
- A broader, shifting customer base

Three years ago, Blackroll brought us in to take over their CRO progrxam.

Our mission:
- Understand how new audiences shop
- Use psychology to improve cross-sells
- Increase CR with structured testing

The result:
- €3.2M in additional revenue
- 4.5x ROI
- Delivered through high-velocity testing

We’re just getting started.

PS: If you're making over €500K/month and want us to review your shop and uncover hidden revenue: DM me “Roadmap.

#CRO #ecommerce #growthstrategy #businessexpansion #onlineretail