One table on the PDP = €17K in monthly revenue

One table on the PDP = €17K in monthly revenue boost.

We added a simple comparison section for fascia rollers, showing specs like density, length, and use cases side-by-side.

Results across all users:

- ARPU: +8.34%
- Conversion rate: +2.47%
- AOV: +5.73%

Mobile saw +7.63% ARPU, while desktop crushed it at +11.41% thanks to a huge AOV lift.

Psychology at play:

Shoppers hate piecing together product differences mentally. This table slashed cognitive load per Choice Architecture principles, making value clear and decisions faster. Users didn't just buy more; they upgraded to premium options.

No flashy redesign, just organized info that satisfied real needs.

Key takeaway:

For fitness gear like fascia rollers, buried details kill sales. Surface them smartly, and watch ARPU soar without guessing.

Test everything. Follow for more CRO breakdowns from Drip.