Ferrari's Electric Shift: Unveiling the Ferrari Luce by Jony Ive

Ferrari enters the electric era, and the design world is paying attention.

The iconic supercar brand has officially unveiled its first ever all-electric vehicle, the Ferrari Luce, designed by legendary former Apple designer Jony Ive. With a starting price of around $640,000, the launch signals one of the most significant strategic shifts in Ferrari's history.

It's a defining moment for the automotive industry.
When the world's most storied supercar brand commits to an electric future, it reframes what performance, luxury, and craftsmanship can look like in the next era of mobility. Pairing that vision with Ive's design philosophy only raises the stakes.

The Luce isn't just a new car. It's a signal of where heritage brands are headed next.

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