Unlocking Digital Sales: B2B Buyers Prefer Digital Interactions Over Sales Calls

57% of B2B buyers would rather buy digitally than talk to a salesperson.

That's not a threat to your sales team. It's a signal about how your buyers want to move.

Justin Scott and Ethan Giffin get into why locking down your product information behind a "contact us" form is costing you deals before the conversation even starts, and what proactive, free value actually looks like in a B2B sales motion.

If you haven't listened yet, the full episode is linked below.

#B2B sales #digital buying #sales strategy #online sales #sales conversion