Unlocking Revenue: The Digital Shift Manufacturers Need to Make

A $150M company. A CEO who didn't want to clear his calendar.

Ethan Giffin told him straight: if you want this to be a $15-30M revenue channel, don't you think it's worth a day or two of your time?

He booked his tickets within the hour.

That's the mindset shift manufacturers need to make. Digital isn't just another website. It's a revenue channel that deserves a seat at the executive table.

We sat down with Ethan, Founder and CEO of The B2B eCommerce Agency and author of "Closing the Digital Revenue Gap", to talk about exactly where manufacturers are leaving money on the table and what to do about it.

Full episode dropping soon. Follow along so you don't miss it.

#digitaltransformation #revenuegrowth #executivemindset #ecommerce #manufacturing