Boost Sales with 'Best Deal' Badges: CRO Insights for Menswear

A "Best Deal" badge on men's product pages = +1.95% ARPU boost during sales events.

We tested it on PLPs and PDPs for men's underwear and shorts. Thought scarcity would create urgency. It did, but only where it mattered.

Results across all users:

- Conversion rate: +0.80%
- Average order value: +1.14%
- ARPU: €9.28 → €9.46 (+1.95%)

All statistically significant. Mobile users loved it (+4.34% ARPU), desktop dipped slightly but not enough to worry.

Why it worked:

The badge screamed exclusivity without saying a word. Shoppers hunting deals zeroed in on highlighted items, skipping the endless scrolling. No more decision paralysis during flash sales. It nudged them from browser to buyer, fast.

But here's the twist: On desktop, where grids show everything at once, it sparked comparisons that killed momentum for some. Urgency shines brightest on mobile, where focus is king.

Key takeaway:

In sales events, badges like this turn good traffic into great revenue, but segment your tests. Mobile-first wins the day for impulse menswear buys.

One badge, €8K+ in extra turnover per event. Test it before your next promo.

Follow for more CRO wins from real ecom experiments.

#CRO insights #ecommerce sales #menswear promotions #online shopping #revenue increase