AI-Powered CDS in Medicine: Navigating Advertising Challenges and Ethical Standards

💬 Viewpoint by Nina Singh, MD, and Michelle Mello, JD, PhD: The rapid adoption of AI-powered clinical decision support (#CDS) tools in medicine brings new challenges, particularly when these platforms are supported by advertising revenue. Targeted advertisements within CDS interfaces can influence clinician behavior, especially when exposure is high and ads appear adjacent to clinically relevant queries.

While subscription models could mitigate some risks, advertising facilitates broader access for clinicians not affiliated with subscribing institutions. Policies are needed for a clear separation of ads from clinical answers, transparent labeling, strict limits on targeting ads based on specific queries, and ongoing oversight from health systems and professional organizations to ensure ethical standards and avoid bias in clinical decision-making.

https://ja.ma/3RCyDQc